Last updated: 22 February 2026

Bayls & Ko (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring that personal information is collected, processed, and stored lawfully and transparently in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, engage our services, or participate in content creation activities.

1. Personal Information We Collect

We may collect and process the following personal information:

• Full name and surname

• Email address and contact number

• Business name and business-related information

• Website, social media handles, and digital assets

• Images, video, audio, or visual content featuring identifiable individuals

• Any information submitted through contact forms, enquiry forms, onboarding documents, or direct communication

Personal information may relate to business owners, clients, team members, models, influencers, or any individuals participating in photography, video, or content creation projects.

2. How We Collect Personal Information

Personal information is collected when you:

• Visit and interact with our website

• Submit a contact, enquiry, or onboarding form

• Request a quote or proposal

• Engage our services

• Participate in photography, videography, podcasting, or content creation

• Communicate with us via email, WhatsApp, phone, or social media

• Voluntarily provide information, imagery, or media content

3. Purpose of Collecting Personal Information

We collect and process personal information for the following purposes:

• To respond to enquiries and communicate with you

• To provide marketing, branding, website, content creation, and studio services

• To plan, manage, and execute photography, video, podcast, and influencer campaigns

• To create, edit, store, and deliver content

• To publish approved content across websites, social media, and marketing platforms

• To manage contracts, invoicing, and client relationships

• To comply with legal and regulatory requirements

Personal information is only used for purposes relevant to our services unless further consent is obtained.

4. Photography, Video & Content Creation

By engaging Bayls & Ko for content creation, photography, videography, podcasting, or influencer-related services, you acknowledge and agree that:

• Personal information may include images, video footage, audio recordings, and likeness of business owners, staff members, models, influencers, or third parties

• Such content may be captured during studio shoots, on-location shoots, events, or digital recordings

• Content will only be used for agreed marketing, branding, promotional, and portfolio purposes

• Where required, consent will be obtained from identifiable individuals featured in content

• Clients are responsible for ensuring they have permission from any third parties they request us to photograph or record

We will not use identifiable content in a manner that is misleading, defamatory, or unlawful.

5. Lawful Basis for Processing

We process personal information on one or more of the following lawful grounds:

• Consent provided by the data subject

• Performance of a contract or service agreement

• Compliance with legal obligations

• Legitimate business interests related to marketing and service delivery

6. Sharing of Personal Information

We do not sell or trade personal information.

Personal information and content may be shared with trusted third parties only where necessary, including:

• Photographers, videographers, editors, and content collaborators

• Website hosting and IT service providers

• Cloud storage and project management platforms

• Payment processors and professional advisors

All third parties are required to implement appropriate data protection measures.

7. Data Security

We take reasonable technical and organisational steps to safeguard personal information and digital content against loss, unauthorised access, misuse, or disclosure.

While we take all reasonable precautions, no online system can be guaranteed to be fully secure.

8. Data Retention

Personal information and content are retained only for as long as necessary to fulfil the purposes for which they were collected or as required by law. Content may be archived for portfolio, record-keeping, or contractual purposes unless removal is requested.

9. Your Rights Under POPIA

You have the right to:

• Request access to your personal information

• Request correction or deletion of your information

• Object to the processing of personal information

• Withdraw consent where applicable

• Lodge a complaint with the Information Regulator of South Africa

Requests may be submitted using the contact details below.

10. Cookies and Website Usage

Our website may use cookies to enhance functionality and user experience. Cookies do not collect personal information unless voluntarily provided.

You may manage cookie preferences through your browser settings.

11. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices and encourage users to review their policies independently.

12. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time. Updates will be published on this page with the revised date.

13. Contact Information

For any questions regarding this Privacy Policy or personal information processing, please contact:

Bayls & Ko
📧 Email: anri@baylsandko.co.za
🌐 Website: www.baylsandko.co.za